Investor Presentation
White Rabbit Japan

The Premier Gateway for Japanese E-Commerce

Our Core Brands
  • Japan Rabbit: High-touch proxy-buying concierge for effortless access to any Japanese store.
  • Blackship: Fast, reliable package forwarding with a dedicated Japan address and pro logistics tools.
Proven. Human. Scalable.

$17,000,000 in Global Happiness.

A Global Platform with Proven Scale

Bootstrapped, profitable (single, 100% owner), and serving customers worldwide.

$17M
Annual Revenue

Bootstrapped & profitable

100K+
Customers Served

Growing global base

100+
Countries Shipped

True global reach

42
Team Members

Across 13 nationalities

Pioneering Proxy Service from Japan (Est. 2003)

It started as a language-learning side project. Customers turned it into a global commerce engine.

White Rabbit Japan began in 2003 as White Rabbit Press, created by Max Hodges to solve a personal challenge: learning Japanese. Our language products became top-sellers on Amazon.com and in bookstores across Japan and worldwide.

In 2005, customers began asking for help buying other items from Japan, so we launched White Rabbit Express (now Japan Rabbit). As pioneers of proxy buying from Japan, we built the industry playbook.

Manual quoting and purchasing doesn’t scale, so we spent the past decade building proprietary logistics and operations software. In 2016, we launched Blackship, expanding into package forwarding to make shipping from Japan simpler and more cost-effective.

Today, our systems automate purchasing, receiving, storage, and shipping—enabling a lean team to handle high volume efficiently. Last year, we purchased over a quarter million items for customers in 100+ countries.

We didn’t build this for a quick flip—it’s been profitable and self-sustaining for nearly two decades. Now it’s a turnkey platform with proven brands, mature operations, and proprietary systems—ready to scale through growth tactics and continued automation.

From Side Project to Global Platform: Our Journey
1
2003: White Rabbit Press

Started as a language-learning side project, quickly evolving into Amazon best-sellers.

2
2005: White Rabbit Express

Pioneered Japan-to-world proxy buying, building the industry's playbook from customer demand.

3
2016: Blackship Launched

Introduced package forwarding for simpler, cost-effective global shipping.

4
2022: Launched Japan Rabbit

We rebranded White Rabbit Express as Japan Rabbit. Today, our lean team automates purchasing, receiving, and shipping over 250,000 items to 100+ countries, self-sustaining for nearly two decades.

A turnkey platform with proven brands, mature operations, and proprietary systems, ready for continued scaling.

The Engine: Integrated Cross-Border Solutions
Japan Rabbit

Proxy Buying — We buy it for you.

  • Purchasing and auction bidding highly automated via proprietary bots.
  • Official partners includes Mercari Japan & Melonbooks.
Blackship

Package Forwarding — You buy it, we ship it.

  • Streamlined logistics operations
  • The only forwarder in Japan to offer local pickup.
  • Seamless inventory transfer from Japan Rabbit.
Unrivaled Brand Trust

With the top ratings and reviews in our industry, Trust and Service are key competitive moats.

96%
Japan Rabbit

4.8/5 Trustpilot — Reviews 4-stars or greater

97%
Blackship

4.9/5 Trustpilot — Reviews 4-stars or greater

Customer Voice
What Our Customers Say

Customers view Japan Rabbit as the definitive "easy button" for cross-border commerce. Recent feedback highlights simplicity and speed as our core differentiators, with users consistently praising the "seamless" platform and "fast" turnaround.

Our competitive moat is built on trust and reliability. Long-term clients describe the service as "always perfect", backed by a support team recognized for being "professional" and "helpful". We don't just move boxes; we provide access, bridging the gap to Japanese goods that are otherwise unobtainable.

More than a Decade of Operational Excellence

A self-sustaining organization built on process, diversity, and defined leadership.

Global Team

42 people operating from 13 different countries.

Diversity-First

68% female workforce across all organizational levels

Founder Independence

Day-to-day operations managed by seasoned team, not founder

The Opportunity
A "Coiled Spring" for Growth
17x Word-Of-Mouth Revenue Growth

$1M → $17M with near-zero marketing spend.

The Unlock

Paid social, refer-a-friend program, influencer campaigns, and SEO are immediate low-hanging fruit.

Proprietary Tech Advantage
Operational Backbone

We run on a bespoke, in-house operating system that integrates every step of the logistics chain from Ordering, Payments, and Purchasing, Receiving, Consolidation, and Fulfillment.

Ready to Scale

With this robust digital foundation already in place, the path is clear for a new operator to implement targeted automation and drive margins higher.

Our Lean, Global Team

A lean, diverse team of 42 across 13 countries drives our operational excellence.

This structure allows us to maintain agility and responsiveness while managing a global customer base effectively.

Financial Integrity & Hidden Assets
Clean Tax Audit

A December 2025 tax audit concluded with no material feedback. Auditors identified a revenue recognition adjustment which reduces our annual tax by tens of thousands of dollars.

Company Overview
Let's Talk

White Rabbit Japan is a rare asset: a profitable, founder-owned platform with the hard work done and massive growth left to capture.

Contact Us

Ready to explore this opportunity? [email protected]

Partner With Us

Join our journey bridging Japan to the world